What work do Bollywood PR teams do for celebrities?

Bollywood PR helps new artists to become celebrities by increasing their visibility. Bollywood PR teams work in sync with news editors and journalists to get information about their PR clients published — news, personal events, etc. This creates curiosity among the audience.

For established artists, they help to maintain their image and offer regular PR stories from their lives to keep the audience interested. This is mainly done through News Websites in India. They ensure that their clients stay in the headlines and, thus, in the memory of the audience.

Apart from image building and branding, publicists also do crisis management, if by chance, the clients find themselves amidst controversies.

Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics.

To  know more about it you could read the article How Bollywood PR has evolved over the last 25 years.

It takes you through the journey of Bollywood PR over the past 25 years, and gives you insights about people and situations that gave shape to this current brand of public relations.