Success in the world of entertainment depends on audience response. Entertainment PRs ensure that the audience stays interested in artists and their work by continually offering them news and information through media platforms. This helps in building a positive perception about the celebrities and their upcoming work and increasing viewership.
Bollywood PRs, also called Bollywood publicists, facilitate interviews, media interactions, news releases, feature articles and thus increase the business prospects for their PR clients. Marketing and PR teams work together to ensure positive outcomes and publicity for clients.