The primary job of a PR agency of a Bollywood actor/ actress is to establish a star image of their client, engineer PR hype, maintain their visibility in the public eye and manage their reputation in case of controversies.
They do this with the help of journalists who publish videos, images, personal facts, work information, and other news about the clients on their respective media platforms.
They strategize public appearances and communications for their clients as well. Thus, with a mix of active and reactive communication with the audience through media platforms, PR agencies help their clients or their projects to get publicity.