Is Bollywood PR machinery necessary for actors?

An actor’s success in the world of entertainment greatly depends on their visibility and the intrigue they create among the audience. While performance is an important aspect that determines their popularity, their PR also has an important role to play.

Bollywood PR machinery is responsible for creating a positive public image for their clients. They do it by collaborating with journalists and ensuring that their PR client continues to make headlines. The actor’s stance on current affairs, snippets from their lives in the form of images and videos, their philanthropic deeds, and information about their upcoming projects are all fodder for the fans.

Celebrity PR agencies and Bollywood PR firms help to make this information visible on popular media platforms and thus increase the PR hype about their client. They also do reputation management and crisis management in case of criticism or backlash.