In the online world, brands tell their story through articles, blogs, videos, podcasts, etc. Also, most information is now online. This requires people to plan, write, and edit content to post on the web. The content is either for education or digital marketing purpose.
This is known as content writing and has evolved as a lucrative career option. Content writers are required to research and write news releases, news features, blog posts, articles, scripts for podcasts and videos, social media communication, marketing creatives, etc.